Monochrome magic to engage little senses
The science
A newborn baby's vision is only about 5% of our own and your little ones' eyes won't reach the full capability of an average adult until they are at least 4 years old.
Despite everything being a little blurry in those early days an incredible 80% of the information newborns absorb comes from what they see, with research since the 1940s suggesting that simple high contrast black & white shapes and patterns are one of the best ways to start stimulating our babies visually.
Featured brand
Noga Ravin
Bezalel Art and Design Academy trained Noga Ravin has a passion for design that is minimalistic & simple, yet packed with imagination.
The gorgeous Billie the Bunny rattle is just one of her creations, the black & white design and rattle perfect for stimulating little eyes and ears, while the soft ears & legs also give little ones something to grab onto!
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